Veganism by the Numbers

A collection of stats about being vegan and the growth of veganism.

Created by Vegan Protein Lab

Each day, a vegan diet saves...

1 animal's life

1,100 gallons (~4,200 liters) of water

45 pounds (20.4 kg) of grain

20 lbs (9.1 kg) CO₂ equivalent

30 ft2 (2.8 m2) of forested land

Sources

  • “Water Footprint Assessment.” University of Twente, the Netherlands. www.waterfootprint.org
  • Oppenlander, Richard A. Less Meat, and Taking Baby Steps Won’t Work. Minneapolis, MN : Langdon Street, 2013. Print.
  • “Measuring the daily destruction of the world’s rainforests.” Scientific American, 2009. www.scientificamerican.com/article/earth-talks-daily-destruction/
  • “Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians and vegans in the UK.” Climactic change, 2014. http://link.springer.com/article/10.1007%2Fs10584-014-1169-1/fulltext.html
  • “Meat eater’s guide to climate change and health.” The Environmental Working Group. http://static.ewg.org/reports/2011/meateaters/pdf/methodology_ewg_meat_eaters_guide_to_health_and_climate_2011.pdf
  • http://www.cowspiracy.com/facts

There are approximately 3.7 million U.S. vegans (1.51%)...

A 2016 Harris Poll found that there are approximately 8 million adults in the U.S. who are either vegan or vegetarian.

Vegans represent ~46% of that total, or 3.7 million adults.

In contrast, Harris Interactive found that 3.2% of adults were vegetarian and 0.5% were vegan in 2008.

Sources

  • http://www.vrg.org/nutshell/Polls/2016_adults_veg.htm
  • https://www.vegetariantimes.com/uncategorized/vegetarianism-in-america

Veganism by Income (In the U.S.)...

In a 2016 Harris Poll, adults were asked if they ate vegan OR vegetarian, and if so, what was their income. Unfortunately, they did not split up the data any further.

The results are as shown below, but they include both vegans AND vegetarians:

Percent who were vegan or vegetarian Income
7% Below $50,000 household income
2% $50,000 – $75,000 family income
1% $75,000 – $100,000 family income
2% Over $100,000 family income

Sources

  • http://www.vrg.org/blog/2015/05/29/how-often-do-americans-eat-vegetarian-meals-and-how-many-adults-in-the-u-s-are-vegetarian-2/

Veganism by Age (In the U.S.)...

In a 2016 Harris Poll, adults were asked if they ate vegan OR vegetarian, and if so, what was their age. Unfortunately, they did not split up the data any further.

The results are as shown below, but they include both vegans AND vegetarians:

Percent who were vegan or vegetarian Age bracket
6% 18-34
3% 35-44
3% 45-54
2% 55-64
2% 65+

Sources

  • http://www.vrg.org/blog/2015/05/29/how-often-do-americans-eat-vegetarian-meals-and-how-many-adults-in-the-u-s-are-vegetarian-2/

There are over half a million vegans in Britain...

Research commissioned by The Vegan Society in partnership with Vegan Life magazine found that at least 1.05% of the 15 and over population is vegan.

There are three and half times as many vegans in Britain as there were in 2006.

Sources

  • https://www.vegansociety.com/whats-new/news/find-out-how-many-vegans-are-great-britain

Google searches for "vegan" over time...

While it doesn't indicate becoming vegan, searches for "vegan" rising show that more people are interested in understanding what it is.

Why are you vegan?

Vomad conducted a survey of 726 Australian vegans to find out why they were vegan. These were the results:

Sources

  • https://vomadlife.com/blogs/news/why-most-people-go-vegan-2016-survey-results-reveal-all

Veganuary participant growth over time...

Veganuary is a charity that challenges people to go vegan for the month of January each year. It has grown at a rapid pace since starting in 2014.

Sources

  • http://www.vevolution.co/blog1/2018/1/1/veganuarytransforminglives
  • https://veganuary.com/blog/veganuary-2016-the-results/

The r/Vegan subreddit growth over time...

The vegan subreddit is one of the largest online vegan communities. It continues to steadily grow and surpass significant numbers.

Sources

U.S. milk consumption has decreased 25% per capita from 1996-2016

Sources

  • https://www.ers.usda.gov/data-products/dairy-data/

Plant-based milk sales continue to increase...

In 2016, dairy milk sales fell 5%, while plant-based milk sales rose 3.1%.

Global plant-based milk sales are set to grow to approximately $21.6 billion by 2022.

Sources

  • http://www.gfi.org/new-data-sales-climbing-for-plant-based-foods
  • https://www.plantbasednews.org/post/10-stats-that-prove-veganism-is-going-mainstream

Vegan leather sales are expected to reach $85 billion by 2025.

Sources

  • https://www.marketwatch.com/story/synthetic-leather-market-size-worth-8505-billion-by-2025-grand-view-research-inc-2017-05-22-720319

In the United States, Animal Agriculture uses about 34 trillion gallons (~129 trillion liters) of water per year.

This makes up 80-90% of the U.S.'s total water consumption.

Sources

  • https://pubs.usgs.gov/fs/2009/3098/
  • https://academic.oup.com/bioscience/article/54/10/909/230205
  • https://www.ers.usda.gov/topics/farm-practices-management/irrigation-water-use/background.aspx#.U_LIOF6ZN7R

Emissions for agriculture are expected to rise by a further 80% by 2050.

Sources

  • http://academic.regis.edu/MFRANCO/Seminar%20in%20Biology%20research%20Literature/Papers/GobalDiets.pdf

The most vegan friendly cities in the U.S. are...

Datafiniti used their business database to identify restaurants that offer vegetarian or vegan food.

The results were as follows:

Rank Area # of qualifying restaurants
1 New York, NY 1026
2 Los Angeles, CA 814
3 San Francisco, CA 393
4 Seattle, WA 302
5 Houston, TX 275

Sources

  • https://datafiniti.co/city-best-for-vegetarians/

The most popular vegan (or vegan-related) documentaries are...

Earthlings

What the Health

Forks Over Knives

Okja

Fat, Sick & Nearly Dead

Cowspiracy

Simply Raw

Speciesism: The Movie

Peaceable Kingdom

Live and Let Live

Sources

  • http://www.imdb.com/list/ls025160091/